Beyond the Click:
Architecting
Total Growth.

Senior Growth Strategist & Brand Architect

Three years ago, I used a strategic grant to turn a fashion startup into a research lab. I spent every day of the past three years using capital to decode customer psychology — testing exactly why people click, why they hesitate, and why they buy.

Most marketers focus only on the "creative." I focus on the Commerce Engine.

I manage the entire distance between a social media hook and the final purchase. By integrating deep consumer behaviour research into the technical commerce backend, I build growth systems for premium DNVBs that actually scale. I apply an owner's mindset to every euro spent and treat your budget like my own.

My Focus for Q2:

Total Journey Management — Connecting brand psychology to the sales infrastructure to ensure a click becomes a customer.
Proven Scale — Managing budgets toward the €15k/month mark while protecting the P&L of premium labels.
Market Insight — Leveraging a background in Communication & Mass Media to neutralize buyer anxiety and drive conversion.

Based in Lyon, France. Accepting two exclusive pilots for brands ready to bridge the gap between their aesthetic vision and the hard math of revenue growth.